This is a single post from deeden.co.uk made during the period May 2002 to April 2009. During a previous grand redesign I decided to make a break with the past and consign the old entries to history. This entry is from October 2002 and lives here forevermore.

False Advertising

British Telecom have started a new advertising campaign in the last few weeks heralding the arrival of broadband. They obviously don’t feel the need to acknowledge that they’ve ignored many customers for the last few years who wanted broadband from them.

This all came to mind this morning, while I walking in to work, when I saw a BT ad on a bus stop saying “If your bus was BT broadband it would be here already”. How cheeky can you get? It should read, “If your bus was BT broadband you’d have to wait for 50 other people to wait at the stop before we even consider putting a bus on the route”.

BT should really have done all of this 2 years ago when people were asking for it. In Belfast they’ve lost a lot of people to NTL, as NTL provided broadband to more people sooner. NTL are by no means perfect, but they at least more up-to-date technically putting them in a position to respond to demand for broadband more quickly.

Basically BT are trying to give the impression that broadband has just arrived and that they in the lead at promoting it. In actual fact it has been here for a while and settled in and BT is merely trying to rewrite history to cover up its woeful response to it in the first place. If you can’t beat them, ignore them.